Insights

Founder Blog

Startup insights, entrepreneurship tips, and innovation stories from founders and industry experts.

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Jul 2, 2026

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Jul 2, 2026

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Share your professional insights and guides with the community
General

Share your professional insights and guides with the community

Share your professional insights and guides with the community

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Jun 27, 2026

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Jun 12, 2026

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Jun 12, 2026

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anything that works
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anything that works

anything that works

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Jun 12, 2026

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Jun 9, 2026

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The Complete Guide to Modern Web Development in 2026
General

The Complete Guide to Modern Web Development in 2026

Web development continues to evolve at an incredible pace. New frameworks, AI-powered tools, and improved deployment platforms are changing how developers build and maintain applications. Whether you're a beginner or an experienced engineer, staying updated with modern practices is essential.

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Jun 3, 2026

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Jun 3, 2026

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How Slurrp Farm Became a Trusted Kids’ Food Brand in Less Than 5 Years
Tier 1

How Slurrp Farm Became a Trusted Kids’ Food Brand in Less Than 5 Years

Slurrp Farm started in 2016 with a simple but powerful goal: to fix what Indian children eat. In a market dominated by sugary, highly processed foods, the brand chose a harder path — one rooted in clean ingredients, honest labels, and real nutrition. By deeply understanding parents’ concerns and building trust step by step, Slurrp Farm scaled rapidly and became one of India’s most loved kids’ food startups.

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Ankitha

Dec 26, 2025

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How Minimalist Started During Lockdown and Became a Powerful Brand
Tier 1

How Minimalist Started During Lockdown and Became a Powerful Brand

Minimalist was launched during the COVID-19 lockdown in 2020, at a time when fear, uncertainty, and digital consumption were at their peak. By identifying a major trust gap in the Indian skincare industry and solving it through radical transparency, science-backed formulations, and education-first marketing, Minimalist scaled rapidly and disrupted legacy brands within a few years. Its clear communication, ingredient-focused approach, and digital-first execution resonated with a new generation of informed consumers. The brand’s success was further validated in 2023 when Unilever acquired a majority stake in Minimalist, valuing it at approximately ₹3,000 crore. What started as a lockdown-born startup evolved into one of India’s most influential modern skincare brands.

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Ankitha

Dec 26, 2025

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How Minimalist Started During Lockdown and Became a Powerful Brand
Tier 1

How Minimalist Started During Lockdown and Became a Powerful Brand

Minimalist was launched during the COVID-19 lockdown in 2020, at a time when fear, uncertainty, and digital consumption were at their peak. By identifying a major trust gap in the Indian skincare industry and solving it with radical transparency, science-backed formulations, and education-first marketing, Minimalist grew rapidly and challenged legacy brands within just a few years. This is the story of how a lockdown-born startup became one of India’s most influential skincare brands.

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Ankitha

Dec 26, 2025

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This is why SEBI allows startups that are making losses, or have just started making profits, to launch an IPO.
Tier 3

This is why SEBI allows startups that are making losses, or have just started making profits, to launch an IPO.

SEBI allows loss-making, high-growth startups to list through Regulation 6(2) even if they don’t meet the usual three-year profit requirement, but with strict conditions most importantly that 75% of the IPO must be allotted to qualified institutional buyers and only 10% to retail investors. The idea is that large institutions understand risky business models better, help in fair price discovery, attract foreign capital, and provide exit opportunities for early venture capital investors, which in turn supports India’s startup ecosystem. However, this structure creates an artificial shortage of shares at listing because founders, early investors, and even IPO institutions are locked in and cannot sell for 6 months to a year. Due to high hype and very limited supply, stock prices often jump sharply on listing day, creating the illusion of success. Retail investors, seeing these listing gains, buy at elevated prices without realizing the rise is driven by supply constraints rather than business fundamentals. Once the lock-in period ends, large shareholders rush to sell, flooding the market with shares, overwhelming demand, and causing prices to fall sharply often below the IPO price. As a result, while the policy helps develop capital markets and encourages startup funding, it frequently benefits smart money that enters early and exits on time, leaving retail investors exposed to post-lock-in crashes.

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Nehal

Dec 21, 2025

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Har Ghar Kuch Kehta Hai: The Story Behind Asian Paints’ Rise From a Garage Startup to India’s Most Loved Home Brand
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Har Ghar Kuch Kehta Hai: The Story Behind Asian Paints’ Rise From a Garage Startup to India’s Most Loved Home Brand

Asian Paints began in a small Mumbai garage during World War II, but grew into a ₹1.2 lakh crore giant by mastering distribution, pioneering technology early, and turning paint into an emotional story. From “Har Ghar Kuch Kehta Hai” to becoming a full home solutions brand, this is the journey of how four friends built one of India’s most iconic companies.

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Ankitha

Dec 5, 2025

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Puma’s Glow-Up: From Rivalry to a $10B Sportswear Powerhouse
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Puma’s Glow-Up: From Rivalry to a $10B Sportswear Powerhouse

Born from a family feud, Puma transformed from a small-town shoe factory into one of the world’s leading sportswear brands. By leveraging athlete partnerships, bold marketing stunts, and later reinventing itself through fashion and street culture, Puma built a unique identity in a fiercely competitive market. Its journey is a lesson in differentiation, reinvention, and staying relevant — principles every startup can apply to scale and thrive.

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Amogh

Aug 25, 2025

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McDonald’s Glow-Up: From 15¢ Burgers to a $25B Empire
Tier 1

McDonald’s Glow-Up: From 15¢ Burgers to a $25B Empire

McDonald’s journey from a small California drive-in to a $25B global giant is more than a fast-food story — it’s a masterclass in innovation, affordability, and reinvention. By introducing the Speedee Service System, making affordability aspirational, building emotional branding, and adapting to cultures worldwide, McDonald’s transformed not just how food is served, but how businesses scale. The takeaway for startups is clear: consistent execution, customer-centric adaptation, and constant evolution can turn even the simplest idea into a global empire.

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Amogh

Aug 25, 2025

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Tier 1

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Aug 22, 2025

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Aug 22, 2025

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Validating Your Startup Idea
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Validating Your Startup Idea

Learn how to validate your startup idea and get ready for the initial phase

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John Doe

Mar 20, 2025

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My Second Blog
Technology

My Second Blog

This is a summary of the blog.

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Admin

Mar 19, 2025

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My First Blog
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My First Blog

This is a summary of the blog..

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Ujjwal Tyagi

Mar 19, 2025

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